Skarlet Rockwood
Pet Business Marketer

Pet Business Marketer is where strategy meets soul for pet professionals who are ready to grow.

We’re not your average marketing agency. And that’s by design.

At Pet Business Marketer, we help pet business owners attract the right clients, build a standout brand, and finally feel confident in their marketing. But we’re not here to push cookie-cutter strategies or tell you to dance for the algorithm. Our whole approach is built around aligned, sustainable marketing that fits your life, your values, and your goals.

Whether you're brand new and just trying to show up consistently, or you're running a six-figure business and tired of being the marketing bottleneck, we've got a support path that meets you where you are and helps you grow without burning out.

Our programs range from swipeable content templates that make consistent posting easier, to step-by-step courses and coaching that help you build real marketing momentum. And when you’re ready for deeper support, we offer high-level strategy and implementation partnerships that take even more off your plate.

Everything we offer is built for busy pet pros who love what they do but don’t want to spend half their time figuring out how to “do marketing right.” Whether you're creating it yourself or delegating with support, we make sure your strategy actually works - and works for you.

We lead with empathy, backed by real expertise. No pressure, no perfectionism. Just practical, personalized support from people who genuinely care.

Because at the end of the day, marketing should help you help more pets. And that’s exactly what we’re here to do. Together.

Contact Skarlet

SERVICES

Pet Business Marketer provides content marketing services for pet businesses. This includes, but is not limited to:

Marketing action plans
Online presence audits
Brand & marketing guidelines
A content library for strategy, templates, and swipe files
Self-paced memberships with trainings, templates, and community
A high-touch group program with direct support, accountability, and guidance

It starts with having systems that help you listen, so you know exactly what your ideal client is thinking, asking, and struggling with. When you build content around that, you're more likely to attract the right followers at the right time.
Totally valid, most pet pros don’t. That’s why everything we offer is built to save you time, from plug-and-play content to step-by-step systems that keep you consistent without needing to be online 24/7. If you still need support beyond that, we can take your marketing off your plate or train and manage support you call in from your own team.
Totally normal. Marketing can feel like a second job, and no one gave you a playbook. That’s why everything I create is built to simplify the process and show you exactly what to do next, one clear step at a time.

Happy clients, happy life.

"You rock! :-) I can tell when you post something on social media. I get alerts on my phone, and comments from some of my favorite customers. You continue to amaze me with the topics, the posts, the graphics, etc. I’m just going to say that in 100 years of working harder, I probably wouldn’t have come up with the things you have done. I made the right choice handing social media over to a professional. Thank you for caring about my business."

-Lorraine Walston, Owner of Woodrow Wear
"You're coming at this from an angle that is so specific, and you're so knowledgeable. These steps need to be done in the preliminary stages so that those steps down the road can flow much better and the message can get out. It's very beneficial for what I need, even though this is not my wheelhouse."

-Tamara Tokash, Pet Lifestyle Expert & Owner of “The Art of Living with a Dog”
“I feel much better about my Instagram bio now. It makes more sense and it reaches out to the people I’m actually trying to reach. You’re a wealth of knowledge. You’ve shared a lot with me that was extra and I really appreciate that. It means a lot to me."

-Brandy Emmert, Owner of Four Seasons for Paws