What is the Pet Industry Network®?

We’re a collective of B2B service providers dedicated to the pet industry.

A woman with long black hair smiling in an indoor setting, with a blurred background including a corkboard.
Smiling woman with curly hair standing in front of colorful packages on store shelves.
Man with dark hair and beard smiling outdoors, wearing a maroon Nike polo shirt, with green foliage in the background.
A woman with shoulder-length curly red hair smiling in a well-lit living room.
Portrait of a woman with blonde hair, blue eyes, smiling, sitting on outdoor stairs wearing a black leather jacket and white blouse.
A woman with red hair and glasses wearing a light gray T-shirt featuring illustrations of five dog faces and some text.
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Two people, a woman and a man, standing on either side of a large vertical sign for the Pet Industry Network at an indoor event. The woman is wearing a black dress with a checkered blazer, and the man is in a blue patterned shirt with dark pants and brown shoes. The sign reads 'PIN - Pet Industry Network' and includes a QR code and website information.

Why does PIN exist?

We came together to help pet business owners solve a problem that so many had experienced: who could they trust with their business needs that understood pets, pet parents, and the pet industry?

It began with an idea - how do we bring together vetted experts whose values, reputation, and expertise aligned?

The Pet Industry Network® was founded in 2022 by Jolanta Smulski and Matt Aldrich to provide a powerhouse of pet industry solutions.

A group of eight people standing outdoors in front of Niagara Falls, all wearing matching orange shirts with the word 'PIN' on them, smiling for a photo.