What is the Pet Industry Network?

We’re a collective of B2B service providers dedicated to the pet industry.

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Smiling woman with curly hair standing in front of colorful packages on store shelves.
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A woman with long bright pink hair, wearing a black and white floral dress, standing outdoors on a sidewalk, smiling at the camera.
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A woman with red hair and glasses wearing a light gray T-shirt featuring illustrations of five dog faces and some text.
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Two people, a woman and a man, standing on either side of a large vertical sign for the Pet Industry Network at an indoor event. The woman is wearing a black dress with a checkered blazer, and the man is in a blue patterned shirt with dark pants and brown shoes. The sign reads 'PIN - Pet Industry Network' and includes a QR code and website information.
Logo of PET Industry Network with the acronym PIN in large orange letters, with a dog bone replacing the letter I, and the words Pet Industry Network underneath.

Why does PIN exist?

We came together to help pet business owners solve a problem that so many had experienced: who could they trust with their business needs that understood pets, pet parents, and the pet industry?

It began with an idea - how do we bring together vetted experts whose values, reputation, and expertise aligned?

The Pet Industry Network was founded in 2022 by Jolanta Smulski and Matt Aldrich to provide a powerhouse of pet industry solutions.

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  • Pet Industry Experts work with all sorts of businesses in the pet industry: retailers, groomers, trainers, sitters, walkers, brands, products, influencers, creators, manufacturers, and more.

  • If you don’t know where to start, you can send us a message through our contact page.

    If you have a specific area of your business you’d like help in, contact a vetted expert from this list.

  • High Standards
    We seek recommendations and referrals to find the best the pet industry has to offer. Our standards include experience in the pet industry and the ability to drive great results for pet business owners.

    Skill Review
    We conduct an in-depth review of every expert. This includes professional experience, client feedback, and work samples. Additional assessments are done to determine their level of expertise and knowledge of best practices.

    Interview
    Interviews are conducted to assess professional and personal qualities and to make sure experts fit our community's ethos.

    This process ensures that we are confident recommending our experts to pet business owners.

    Applicants
    If you are a B2B service provider in the pet industry and are interested in joining the pet industry network, start an application here.