August 2025 The Playbook for Record-Breaking Sales on Neighborhood Pet Store Day
Bigger & Better Than Black Friday for Pet Retailers.
Neighborhood Pet Store Day (NPSD) isn’t just a feel-good celebration—it can be your highest-grossing event of the year. If the planning window feels tight and your to-do list is longer than your leash wall, this session gives you a clear, proven plan to execute with confidence.
Join Matt Aldrich of Pet Engine Marketing for a practical, action-oriented webinar that shows exactly how independent retailers turn NPSD into measurable traffic, bigger baskets, and lasting customer loyalty.
Date: Thursday, August 21 at 2:00 PM ET
Guest Expert: Matt Aldrich, Founder of Pet Engine Marketing
Cost: Free to attend — Register here
What You’ll Learn
Why NPSD belongs on your promotional calendar (and how to stack momentum in the weeks leading up to it)
Offers that convert: discount vs. value-add, tiered gifts, and loyalty-driven bundles
In-store experiences that drive foot traffic: demos, partner pop-ups, adoption tie-ins, photo ops
Stand out from competitors with smart differentiation and community partnerships (with clear give-and-take expectations)
Your essential “playbook assets”: social countdowns, event pages, email/SMS sequences, segmented sends, and in-store signage
How to leverage Astro Loyalty offers—and why every retailer should at least enroll to access them
A step-by-step runway you can start today to avoid the last-minute scramble
Who should attend
Independent pet retailers, store managers, and marketers who want a no-fluff, plug-and-play plan for NPSD.
Matt Aldrich, Founder of Pet Engine Marketing
About the Expert
Matt Aldrich, founder of Pet Engine Marketing, helps independent pet businesses rank, attract qualified customers, and drive sales with clear, data-driven strategy. He’s worked with 100+ pet retailers and service providers across North America.
Event details
Title: The Playbook for Record-Breaking Sales on Neighborhood Pet Store Day
Date/Time: Thursday, August 21 at 2:00 PM ET
Format: Live, tactical training with Q&A
Cost: Free
Register: www.petindustrynetwork.com/live
Can’t make it live? Sign up anyway and we’ll send you the full replay.
