April 2026 Webinar - The Trust Advantage: Turning Pet Industry Relationships Into Revenue
The most valuable channel in the pet industry isn’t ads, algorithms, or AI. It’s trust, and it’s time to start monetizing it.
Every day, pet professionals recommend products. Trainers suggest supplements. Groomers talk through skin and coat solutions. Sitters share what they use and trust in their own homes. At the same time, creators are influencing purchase decisions, and brands are competing harder than ever to get in front of pet parents.
But here’s the problem—none of these groups are capturing the full value of those recommendations.
As search becomes more automated, social reach becomes less predictable, and paid media becomes more expensive, one thing is becoming clear: trust is the only channel that continues to grow stronger. And yet, most of the pet industry still lacks the infrastructure to turn that trust into meaningful, consistent revenue.
In this free live webinar, Michelle Huie, founder of ShopDot Pet, will break down what’s actually changing in pet commerce—and what it means for professionals, brands, and creators who want to stay ahead. You’ll walk away with a clearer understanding of where the industry is heading, and how to start capturing value from relationships you’ve already built.
Date: Thursday, April 16 at 1:00 PM Eastern
Guest Expert: Michelle Huie, Founder of ShopDot Pet
Cost: Free
What You’ll Learn:
Why trust is becoming the most valuable—and most underutilized—channel in the pet industry
How pet professionals are adding new revenue streams without inventory, overhead, or added complexity
What’s changing in paid and organic marketing—and why traditional channels are becoming less reliable
How creators can build more consistent, scalable income beyond one-off brand deals
What it looks like when brands, professionals, and creators operate as a connected ecosystem
Simple, practical ways to start monetizing the recommendations you’re already making
Who Should Attend?
This webinar is designed for pet business owners, including:
Pet trainers, dog walkers, and pet sitters
Groomers and pet care service providers
Independent pet retailers exploring ecommerce opportunities
Pet brands looking for more authentic, effective distribution
Pet creators and influencers building audience-driven businesses
Anyone in the pet industry looking to grow revenue without adding complexity
Michelle Huie, Founder of ShopDot Pet
About the Expert:
Michelle Huie is a retail entrepreneur and founder focused on helping professionals and small businesses grow through connection and practical innovation. With more than 12 years of experience across ecommerce, brick-and-mortar retail, and brand marketing, she brings a real-world perspective on how modern retail is evolving.
She is the founder of VIM & VIGR, a nationally recognized compression legwear brand featured in Google’s Proudly-Owned series and named one of Inc. Magazine’s Best Workplaces in both 2024 and 2025. She later launched ShopDot Pet, a platform designed to help pet professionals sell trusted products online without managing inventory.
Michelle holds an MBA from Northwestern’s Kellogg School of Management and serves as a guest lecturer at the University of Montana.
Event details
Title: The Trust Advantage: How to Turn Relationships Into Revenue
Date & Time: Thursday, April 16 at 1:00 PM Eastern
Location: Live Virtual Session
Cost: Free
Register: www.petindustrynetwork.com/live
Can’t make it live? Sign up anyway and we’ll send you the full replay.
