APRIL 2026 WEBINAR
The Trust Advantage:
How to Turn Relationships Into Revenue
The pet industry runs on trust. It's time to build revenue around it.
Thursday, April 16 at 1:00 PM Eastern
Live virtual session • Free for all attendees
Every trainer, walker, and sitter recommended a product to a client this week. Every creator influenced a purchase. Every brand tried to reach a pet parent who was already getting recommendations from someone they trust far more than any ad.
Nobody in this ecosystem is getting full credit for the value they're creating, and that's the gap this conversation is about.
In this free live session, Michelle Huie, founder of ShopDot Pet, will unpack what's really happening in pet commerce right now: why the channels brands have relied on are getting weaker, why the trust that pet professionals and creators have built is more valuable than ever, and what it actually looks like when that trust finally has a way to convert into revenue and meaningful partnerships.
Whether you're a pet professional looking to grow beyond your core service, a brand navigating a more complex distribution landscape, or a creator trying to build a more sustainable income model, this conversation is for you.
Michelle Huie
Founder
ShopDot Pet
Who This Session Is For:
Brick and Mortar
Pet Business
Retailer • Pet Store
Boarder • Groomer
Daycare • Veterinarian
Shelter • Rescue
Pet Care
Service Providers
Sitter • Walker
Mobile Groomer • Trainer
Photographer • Behaviorist
Therapy • Specialist
Online
Pet Business
Brand • Online Store
Influencer • Creator
Online Trainer • Dropshipper
Subscription Box • Tech
What You’ll Learn:
Why trust is the only channel in the pet industry that's getting stronger, and what that means for everyone in the ecosystem
How pet professionals are adding revenue without inventory, overhead, or building a second business
Why brands are losing ground in paid and organic channels, and where the opportunity to reach pet parents authentically actually lives
How creators can move beyond inconsistent brand deals toward a model that reflects the real value of their audience's trust
What it looks like when pet professionals, brands, and creators operate as partners rather than individually, and why that's where the industry is heading
Practical ways to start capturing the value of the relationships you've already built
Live Attendee Bonus:
1 Month Free Access to Dog Handler Academy
Dog Handler Academy is Eve’s online employee training platform designed specifically for dog daycare, boarding, and pet service teams.
The program includes video-based lessons that help staff learn the correct techniques for handling dogs, performing procedures, and maintaining safety standards.
Live attendees will receive the first month free.
Meet Your Speaker:
Michelle Huie
Founder, ShopDot Pet
Michelle Huie is a retail entrepreneur and founder focused on helping professionals and small businesses grow through connection and practical innovation. With more than 12 years of experience spanning ecommerce, brick-and-mortar retail, and brand marketing, she brings a grounded perspective on how technology and community are reshaping modern retail.
She founded VIM & VIGR, a compression legwear brand featured in Google's "Proudly Owned" series and recognized as one of Inc. Magazine's Best Workplaces in 2024 and 2025, and later launched ShopDot Pet to help pet professionals sell trusted products online without managing inventory. Michelle holds an MBA from Northwestern's Kellogg School of Management and serves as a guest lecturer at the University of Montana.
The Pet Industry Runs on Trust.
Let's Talk About What Happens When You
Build Revenue Around It.
Whether you're a pet professional, a brand, or a creator, the relationships you've built are your most valuable asset. Join us live on April 16 to learn how the most forward-thinking people in the pet industry are turning those relationships into lasting revenue — and what it means for the future of pet commerce.