November 2025 Webinar: How to Speak Pet Parent in 2026
Too soon to think about 2026? Think again.
Pet parents are more emotionally invested in their pets than ever before, and more cost-conscious, too. For pet brands heading into 2026, your message has to do both: speak to the heart and satisfy the head.
That’s why we’re closing out the year with copywriting expert Cait Mellor, who’s helping pet brands, manufacturers, and eCommerce businesses refine their messaging to connect with today’s pet parents on both an emotional and practical level.
In this one-hour Inside the Pet Industry session, Cait will unpack her “love + logic” approach: a framework for writing copy that builds loyalty, justifies value, and helps your brand stand out in an increasingly competitive space.
Date: Tuesday, November 19th, 2025 at 1:00 PM ET
Guest Expert: Cait Mellor, Founder at Cait Mellor Writes
Cost: Free to attend - Register here
What You’ll Learn:
Balance heart and wallet: Craft messaging that connects emotionally and rationally.
Communicate quality and value: Showcase what makes you worth it — without leaning on discounts.
Build lasting loyalty: Use emotional triggers that create connection and repeat purchase behavior.
Adapt for the next generation: Learn how to evolve your tone and messaging for Gen Z pet parents.
Apply it everywhere: Turn the “love + logic” framework into clearer product pages, emails, and captions that drive conversion.
Who Should Attend?
This webinar is designed for:
Pet brands and manufacturers seeking to strengthen differentiation and storytelling.
ECommerce businesses ready to refine their messaging to build trust and increase conversions.
Marketing teams and agency partners looking to connect more authentically with today’s pet parent.
Cait Mellor, Founder at Cait Mellor Writes
About the Expert:
Cait Mellor is the go-to pet industry copywriter helping brands connect with, nurture, and convert their ideal customers through the power of strategic, conversational messaging.
With over eight years of pet industry experience, a strong marketing background, and formal training in copywriting, Cait knows how to make every word count, bridging the gap between emotion and action to drive measurable results. Her approach blends storytelling, psychology, and conversion strategy to help brands communicate value with confidence and authenticity.
When she’s not crafting brand voices, Cait enjoys life with her husband, two kids, and two dogs in Southern New Jersey.
Event details
Topic: How to Speak Pet Parent in 2026
Date/Time: Tuesday, November 19th, 2025 at 1:00 PM ET
Location: Live on Zoom
Cost: Free
Register: www.petindustrynetwork.com/live
Can’t make it live? Sign up anyway and we’ll send you the full replay.
