March 2026 Webinar: How to Train Staff for Real Competency Through SOPs and Muscle Memory
Turn written procedures into confident, capable team members who know exactly what to do and can do it consistently.
Most pet businesses have SOPs. But too often, those documents live in a binder or shared drive while managers still find themselves correcting mistakes, repeating instructions, or stepping in to fix tasks that should already be second nature to staff.
The reality is that reading instructions doesn’t create competency. Employees need to see processes in action, practice them in real situations, and receive feedback that helps build confidence and muscle memory.
In this free Pet Industry Network webinar, pet care facility owner Eve Molzhon will share a practical framework for training staff that combines SOPs, demonstrations, practice, and accountability—helping teams move beyond simply knowing the procedures to performing them correctly and consistently every day.
Date: Thursday, March 19 at 2 PM ET
Guest Expert: Eve Molzhon, Founder & Owner of Dog Handler Academy
Cost: Free
What You’ll Learn:
During this live discussion, we’ll talk about:
Why SOPs alone often fail to create consistent staff performance
How today’s employees learn best through visual demonstrations and real-time observation
The Read → Watch → Practice → Critique → Verify training progression
Why demonstration should always come before expectation
How coaching and real-time feedback reinforce proper techniques
Why repetition is critical for building muscle memory in daily procedures
How managers can verify tasks are being performed correctly—not just assumed to be understood
Why confident employees are more engaged, accountable, and likely to stay long-term
The goal is clarity, not complexity.
Who Should Attend?
This webinar is designed for U.S.-based pet business owners, including:
Dog daycare owners and managers
Pet boarding facility operators
Pet resort managers
Grooming salon owners
Pet service business owners and leaders
Anyone responsible for training or managing staff in a pet care environment
If you want more reliable staff that you can trust, with systems built for all possible outcomes, this session is for you.
Eve Molzhon, Founder & Owner of Dog Handler Academy
About the Expert:
Eve Molzhon is the founder of Fun Fur Pets Dog Daycare and Boarding, Dog School of Minnesota, and Pawesome Pets Country Club, an enrichment-based dog daycare and boarding facility.
After building multiple pet care businesses, Eve recognized a major gap in staff training across the industry. To address this challenge, she created Dog Handler Academy, a video-based employee training platform designed specifically for pet care teams.
Eve is a member of the Association of Professional Dog Trainers, International Association of Canine Professionals, and International Association of Animal Behavior Consultants, and regularly attends seminars to stay at the forefront of industry best practices.
Event details
Topic: How to Train Staff for Real Competency Through SOPs and Muscle Memory
Date/Time: Thursday, March 19th at 2:00 PM ET
Location: Live on Zoom
Cost: Free
Register: www.petindustrynetwork.com/live
Can’t make it live? Sign up anyway and we’ll send you the full replay.
